Plan campaigns with goals, channels, budget, timeline, and KPIs. This ready-to-use spreadsheet can be customized for your workflow and reporting needs.
Free Excel template: Use the preview below to see the structure of the spreadsheet before downloading it.
Excel Template Preview
| Campaign | Channel | Goal | Budget ($) | Spent ($) | Start | End | Leads | Conversions | ROI (%) |
|---|---|---|---|---|---|---|---|---|---|
| Q1 Email Blast | Lead Gen | 5000 | 4800 | 01-Jan | 31-Mar | 320 | 48 | 180 | |
| Social Media Push | Social | Brand Awareness | 8000 | 7200 | 01-Jan | 31-Mar | 0 | 0 | 0 |
| PPC Campaign | Google Ads | Sales | 12000 | 11500 | 01-Feb | 28-Feb | 580 | 92 | 210 |
| Webinar Series | Online | Lead Gen | 3000 | 2800 | 15-Jan | 15-Mar | 210 | 35 | 150 |
About this Marketing Campaign Planner template
This Excel template is designed to make marketing campaign planner easier to organize and maintain. You can edit the headings, values and formulas after downloading the workbook to match your requirements.